The Great Outdoors

GORILLAS

I love guerrilla marketing. Partly because its more fun than just a normal billboard or other ad. It catches the attention better. And then partly because I imagine a gorilla who is really in to his marketing job and that’s hilarious. Same with guerrilla warfare. The concept in itself isn’t funny. But the idea of gorillas in full-blown warfare is intense. Anyway.

Out Of Home

Out of Home Marketing is defined by our textbook as a form of advertising located outside of the home which includes traditional and place-based media. To me this is the coolest style of advertising. It creates a blank canvas where the end results are essentially endless. Apparently many people feel this way. It is estimated that in 2011, worldwide spending on out of home advertising reached $26.4 billion. Goodness. Part of the reason for this growth in demand is because of the great visual impact that outdoor ad’s leave on the people that view them. The fact that the ads can consist of almost anything and be almost anywhere certainly doesn’t hurt anything either. The best example I know of out of home advertising is Tokyo, Japan. It was near impossible for me to snap a picture without coming back with a frame full of advertisements. Wanna see?

I guess it makes sense. In a city of 35+ Million people you are guaranteed a massive audience. Might as well throw your ad out there. The fact that out-of-home has become the second largest field of advertising, behind the internet of course, leaves me to believe that out of home is as healthy as ever. There is no reason to believe it is going anywhere.